And Apple announce… a major anti climax... #apple #iphone #yam
So the whole worlds tech press (and a lot of its consumer press as well to be fair) were gazing towards Cupertino for the latest Apple product announcement. No one does geek showbiz like Apple. Facebook's recent #F8 was testament to that.
The blogosphere has been alight with rumours of iPhone 5, but ultimately the fanboi's were left disappointed.
Instead the company announced it was giving away the iPhone 3GS on two year carrier contracts. Only Apple can make "news" from discounting obsolete product. Kudos!
The already announced iOS5 including iCloud will be available for download from October 12th.
From the hardware perspective, iPhone 4S was announced. Highlights vs. iPhone 4 include:
- Apple A5 chip
- 1 GB of RAM.
- First iPhone with a dual-core processor and dual-core graphics.
- It is “up to seven times faster” than the previous iPhone
- New antenna system that allows it to switch between two antennas for better sound quality and download speeds.
- New 8-megapixel camera that can take 3264×2448 images, an increase of 60% from the iPhone 4. It is capable of taking in 73% more light than the iPhone 4 and is 33% faster.
- 8 hours of 3G talk time, 10 hours of video
A selection of coverage from the event can be found here:
Mobile Entertainment Twitter Feed
Other notable news...
500,000 apps on the App Store, with 140,000 are iPad specific. 18 billion apps downloaded total so far, at a rate of 1 billion per month. Apple paid more than $3 billion to developers so far.
iOS app called Cards. You can make your own cards right on your phone, and Apple will print it out and send to you. If you mail it in the U.S. you’ll get a push notification to your phone when it arrives at the destination. $2.99 to mail in the U.S., and $4.99 internationally. After hearing Touchnote declare it was hard making money this morning in London, tonight they must be shitting themselves.
A side show from the announcement was the fact the Apple.com has seemingly been hacked. I grabbed this screen shot.
James Parton
