Apples & Oranges partner to offer free film rental #itunes #apple #orange
Got an interesting email from iTunes this morning. UK Mobile Operator, Orange, famous for its 'Orange Wednesdays' cinema ticket promotion has announced a deal with iTunes to offer a free movie rental via iTunes every Thursday. Not sure why they couldn't keep Wednesday for the day of the offer, which comes with all the previous marketing investment, but hey nice idea none the less. This kind of deal may also signal a step up in focus for Apple TV. As an Apple TV owner I'd love this, as everything is primed ready to play straight through the living room setup.
Bizarrely there is no mention of the new offer on the Orange Wednesday website.
James Parton
