Welcome to my personal blog where I post intermittently about developers, social media, technology and marketing. To find out more about me, follow the "Who is James Parton" link.
A quick plug for one of my work based projects I'm most proud of.
Like any good marketer I spend a lot of time understanding the market and what my prospective customers want and need. Historically this investment in insight was proprietary and used solely internally.
I had a "light bulb" moment about two and a half years ago and thought why don't we effectively open source our market research and share the same data we use internally with anyone that wants it. Next step was to find the right partner, and I have had a blast working with Andreas Constantinou and the team at Vision Mobile ever since.
The 2010 edition of the report received wide spread praise and achieved over 10,000 downloads. I'm confident that 2011's edition is bigger, and better. We have doubled the number of respondents, and for the first time we have interviewed over 20 leading brands to understand their attitudes and apps strategies.
You can listen to Andreas and I discussing the report here:
Introducing Developer Economics 2011 from BlueVia on Vimeo.
To download your free copy visit www.developereconomics.com
Enjoy!
edit: thanks to @adamcohenrose for pointing out the download link was broken! Now fixed
