MEF Smart Enablers Update

One of the topics I'm most passionate about is building awareness and educating on the potential of API's or "smart enablers" to change modern business by their ability to improve functionality, user experience, loyalty and your bottom line. It's a topic I've written about a lot on this blog. If you click on 'API' in the tag cloud on the right you will pull up a list of posts discussing API's, but to help you here are a few highlights. From both a personal and company perspective I have been a supporter of, and participant in, the MEF's 'Smart Enabler' initiative which is working to raise the profile of API's and educate on the opportunity for Telco's, content providers, agencies and brands. Last year I wrote about the launch of the MEF's guide to Smart Enablers, which is still available. I recommend you download it from here, if you have not yet read it. Work continues on the MEF initiative, and just last week MEF hosted a new webinar titled "Unlocking your network assets to improve the user experience" featuring Rob Malcolm from mBlox, Sham Careem from Momac and myself talking about our work on BlueVia. The webinar was delivered for QTel International, so was tailored to a Telco audience, however it is worth anyone interested in the subject listening to it for a good overview of the topic. You can download the slides and audio recording of the webinar here.
Tagged API's mef