Changes to the O2 Litmus App Showdown

Last week, we launched the O2 Litmus App Showdown, with a prize of £10,000. Whilst we had a very positive response from the community, there was also some constructive feedback on how to make the competition better. When we were planning the competition, we were keen to ensure we could involve as many O2 customers in the judging process as possible. This caused a problem for developers though, as they would have to give up 95 of their slots required to test apps – slots that as any iPhone app developer knows are extremely valuable. We listened to the community for guidance on the optimum number of slots reserved for the developer and have subsequently had a chat about structuring things to make sure it works for the developer community. These are the slight changes we're proposing: · The panel of judges will be made up of 20 app-loving iPhone users · Developers will now only need to keep 20 of their 100 slots free for the Showdown We put this to the O2 Litmus community and received positive feedback on the forums. Hopefully this amendment to the rules means that there is now no reason for you not to enter the App Showdown. That £10,000 is one step closer!

Win the chance to go to the Mobile Web 2.0 Summit!

Win the chance to go to the Mobile Web 2.0 Summit!

We’re giving five developers the chance to go to the Mobile Web 2.0 Summit, which takes place on Wednesday 3rd June 2009 to Thursday 4th June 2009 at the Jumeirah Carlton Tower in Knightsbridge, London

I’ll be speaking on the Wednesday on ‘Mobile Operator 2.0’ and the changing the business model and strategy of operators. That’s followed by a roundtable and panel discussion on the development of operator strategies in relation to increasing mobile user engagement and new approaches to working. The two days brings together some fantastic speakers and panellists, so it should be a great event.

To be in with a chance of winning one of the five passes to Mobile Web 2.0 Summit, just complete the following steps:

1. Register on O2 Litmus at www.o2litmus.co.uk">www.o2litmus.co.uk
2. Send an email to james@o2litmus.info with the subject line ‘Contest‘ and the following:

  • Your O2 Litmus username
  • A 140 character twitter-style sentence explaining why you should be one of the developers to go to the Mobile 2.0 Summit with O2 Litmus.

The competition ends at midnight on Thursday 28th May 2009. Winners will be announced on Friday 29th May 2009 on the O2 Litmus site, with the five winning developers being contacted by email after the competition closes with further details on how to get their passes.

Best of luck and don’t forget – our latest marketing campaign is due to go out to hundreds of thousands of O2 customers, so get uploading your applications to O2 Litmus now!

James
www.twitter.com/jamesparton">www.twitter.com/jamesparton

New Developer Competition on O2 Litmus

Orginally posted on http://www.o2litmus.co.uk, 4th Feb 2009

Win the chance to exhibit at the O2 Innovation Day!

O2 is holding an Innovation Day on March 16th 2009 at The O2.

The day centres on creating a platform between O2 UK and a select number of technology partners, highlighted by key note speakers, focused discussions and knowledge sharing on innovation in the mobile industry.

We’re giving two developers the chance to exhibit at The O2 on the day, giving them unparalleled access to senior O2 decision makers and our industry partners. This is a great chance to raise awareness of the applications you’re developing and get in front of the people that matter the most at O2.

To be in with a chance of winning this fantastic competition, just complete the following steps:

  1. Register on O2 Litmus at http://www.o2litmus.co.uk/
  2. Upload an application to the O2 Litmus site
  3. Send an email to james@o2litmus.info with the subject line ‘Contest‘ and the following:
  • Your O2 Litmus username
  • The name of the application you have uploaded
  • A 140 character twitter-style sentence explaining why you should be one of the developers to exhibit at the O2 Innovation Day
The competition ends at midnight on 4th March 2009. Winners will be announced on 6th March 2009 on the O2 Litmus site, with the two winning developers being contacted by email after the competition closes.

Best of luck and we look forward to receiving your entries!

James
www.twitter.com/jamesparton