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New TMIG Event Announced #marketing #technology #cim #yam
I'm pleased to announce the next major gathering of the CIM Technology Marketing Interest Group has been confirmed for the 18th January 2012 in London.
Our inaugural event in January of this year was a huge success, attracting nearly 100 key people from the business of creating and marketing technology. You can watch highlights of the first event on the TMIG TV You Tube channel. This second event promises to offer further insights and inspiration.
The theme of our second event is how do tech marketers make sense of a non-linear world? Our main speaker is Alan Moore, author of 'No Straight Lines: making sense of our non-linear world'.
Straight line marketing is out. Today's interactive networked world is about the massive flow of people, who are connecting, collaborating, organising and creating in a manner that has nothing much to do with a linear approach. But how do tech marketers achieve business and commercial success in this non-linear world? Alan will be revealing his 'no straight lines' perspective on innovation, communities and participatory culture to give your business the edge it needs.
In addition to Alan we will have a high quality panel of marketers working in the start up field, who are operating at the coal face of the 'no straight lines' scenario.
The first 30 tickets to the event are free, and you can find more information and booking instructions here.
Facebook pulls daily deals service after four-month trial
Kudos to Facebook for taking a tough decision. Like Google with Wave and Video, a key to agile innovation is not just launching new stuff 24/7, but also knowing when to kill stuff. Story here:
http://www.brandrepublic.com/bulletin/digitalambulletin/article/1087461/faceb...
Now even Skype has an App Store #apps #skype #marketing
Yes, just when you thought you had enough App Stores, this story in Read Write Web reports that Skype have launched one of their own. It offers a selection of 3rd party apps (23 at the moment) that integrate with Skype. Interestingly there is one app in there with a retail price of $350, wow!
In reality it is actually a lot like Evernote Trunk, with has been showcasing apps that have integrated and extended Evernote for some time.
Apples & Oranges partner to offer free film rental #itunes #apple #orange
Got an interesting email from iTunes this morning. UK Mobile Operator, Orange, famous for its 'Orange Wednesdays' cinema ticket promotion has announced a deal with iTunes to offer a free movie rental via iTunes every Thursday. Not sure why they couldn't keep Wednesday for the day of the offer, which comes with all the previous marketing investment, but hey nice idea none the less. This kind of deal may also signal a step up in focus for Apple TV. As an Apple TV owner I'd love this, as everything is primed ready to play straight through the living room setup.
Bizarrely there is no mention of the new offer on the Orange Wednesday website.
Klout adds new features, PeerIndex is hiring & social media ROI #social #marketing
The importance of social media continues to grow for business, so the subject of measuring the impact and return on investment for social media activity continues to rumble on.
Personally I measure the performance of both our brand (BlueVia) and the individuals in my team. We achieve this by aggregating a variety of data sources; Klout and PeerIndex scores, then blended with coverage, engagement, sentiment, and share of voice analysis.
In the past few weeks, one of the more popular social media influence tracking tools, Klout, has added a bunch of new features. Firstly they now track your social interaction across 10 external social media accounts. You can now curate lists comparing other Klout users, making it easy to compare scores, say within your own team or competitors. In addition they have added the ability for you to give people '+K' for topics you think they are influential on. I'm not quite clear how this effects your or their overall score, but it encourages a little more interaction with the service, as I'm sure 99.9% of users connect their accounts then just check in for their score movements. I know I do.
Their latest feature is 'Topic Pages'. Topic pages promise to "Dig deeper into topics, see the top influencers, the most influential content, and the latest activity around topics." They launch in beta in September.
PeerIndex, based in London's TechHub, contiunes to grow and currently has a number of openings.
For background reading on social media ROI, check these presentions and use your old friend Google search!
Will QR codes ever take off? #mobile #marketing
A positive story published in Mobile Entertainment today heralds that 14 million American's scanned a mobile barcode in June. Is this really good news? That's a tiny 6% of the US mobile user base or a rather insignificant 4.5% of the total US population. Hardly cause to declare a breakthrough is it? Compare that to comScore's Feb 2011 data which shows 68.8% of US mobile users send text (SMS) messages, 36.6% downloaded apps, and 24.6% access a social networking site via mobile.
Come on QR fans defend your tech ;-)
By the way, I wonder if anyone has checked what that QR code in the story links to. I haven't bothered, guess that says it all!
Developer Economics 2011 released
