- Posts tagged Telefonica
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Exclusive Mobile World Congress Foursquare Badge, and how to unlock it!
Telefonica has teamed up with Foursquare to offer an exclusive Mobile World Congress badge.
To unlock it, follow these simple instructions:
- Follow Telefonica on Foursquare by clicking http://foursquare.com/telefonicamwc
- Check in to Foursquare from the Telefonica Stand which is located in Hall 8, stand number 8A115
- Once you have you badge, show it to one of the stand hostesses for a chance to win a prize
So how should Telefonica pitch it's developer offer?
A couple of recent blog posts by @dalmaer have set me thinking. You can read them here, and here.
I know Dion from the two joint O2 Litmus / Palm barcamps we ran, the last of which was in February. You can check a write up of that here.
In those posts Dion explores the positioning of developer marketing, should it be advocacy or evangelism?
It’s interesting that one of Dion’s ex managers at Google felt advocacy and evangelism added close to zero value. “If you build a great product developers will come” was his opinion.
When I reflect on our position at Telefonica, we have some sizable perception issues and reputation challenges to overcome. Many question why we are even bothering with a developer program at all!
Of course this isn’t just a Telefonica problem. All the Telco’s are tarred with the same brush. On the whole much of this suspicion is well founded, as Telco’s have a long history of aborted attempts to engage the developer community. Once bitten and all that….
Anyone that has heard me speak over recent months will know we are working hard on the re-launch of Telefonica’s Developer program. I hope we pass Dion’s tests with the new offer:
1) A Business opportunity
2) A chance to create something new with unique capabilities
3) Make it fun and generative
I’ll offer Dion the chance to tell us if it does!
I did write a piece for Vision Mobile laying out some of areas where I genuinely believe a Telco can add value to developers, but of course the key word is execution. Talk is cheap, so for the Telco industry to begin to successfully address the perception issue, a Telco needs to demonstrate they can break the mould; both in terms of their attitude, and to innovate in the business models they offer to developers.
So with this context, how should Telefonica pitch its approach the developer community?
I’d love your to hear your thoughts, either here as comments on the blog, or drop me a line via Twitter or LinkedIn and I’ll trade you a free coffee for your thoughts ;-)
Developer Economics 2010
Following hot on the heels of the new blog launch last week, I'm delighted to announce that another project we have been beavering away on since last year goes live today; Developer Economics 2010 investigates the migration of developer mindshare that is taking place in mobile software today and the drivers behind it.
The project was really challenging to pull together with our friends at Vision Mobile, so we hope you agree with our view that this is a ground breaking piece of developer research that plugs a real gap in the market.
Let us know what you think. If you want to discuss on Twitter or help us promote the report (pretty please!) then use hash tag #devecon
Enjoy!
Interested in entering the Latin American market?
Exciting news to bring you from the O2 Litmus camp. We are teaming up with Telefonica to offer Developers an opportunity to launch their products into the Latin American market.
If you would like to know more, please drop me a line to james@o2litmus.info or contact me via Twitter @jamesparton
