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TMIG: Shoestrings and Straight Lines - event wrap up #cimtmig
So last night saw the third TMIG seminar in London at the BPP Business School.
We had a great turn out of over 70 technology marketers.
Named “Shoestring and straight lines”, we planned the evening to be two constraining halves. Based on the feedback we had on the night I think we successfully achieved that goal.
The first half of the evening was “Shoestrings”. The inspiration of this theme was two fold. Many marketers are facing cuts to their budget due to the economic downturn, therefore what tools and techniques can marketers use to cut through with lower spend. The second stimulus was from the work I do day to day with smaller technology start-ups and entrepreneurs.
Many of these companies do not have anyone with a marketing job title, no formal marketing training, and actually no marketing budget at all. What tips and insights can we as professional marketers learn from these companies at the cutting edge of digital, viral and gorilla marketing? (buzz word bingo alert!)
Shoe strings was introduced by Steve Revill followed by a panel made up of a blend of practicing technology marketers. These were Hermione Taylor, Julia Shalet, Justin Bowser, Mark Evans, and Thibaut Rouffineau.
After a very lively Q&A session with the audience, we broke for refreshments and networking.
The second half was “Straight Lines”, delivered by Alan Moore. A fascinating talk built around the theme of his latest book which you can buy here.
You could tell the audience was totally engaged as it took a brief amount of time for the audience to respond to Allan opening up to Q&A. If the rest of you were like me, my brain was still trying to process the enormous amount of thought provoking information I’d just been given. Thankfully, the Q&A soon warmed up, and again we had a vibrant set of questions. What was even coolier was the audience were asking and answering questions between themselves across the room. The sure sign of an event and subject matter that had struck a cord.
So that’s three events down for TMIG. All the feedback I had on the night was overwhelmingly positive, but let me know if you have suggestions on what we can do better. You can review the tweets from last night by searching for hashtag #CIMTMIG – I’ve included a couple below:
Clapometer conclusive- seems to havebeen a successful event! Congrats to all on @CIMTMIG board and those behind the scenes #CIMTMIG
— Steve Revill (@steve_revill) January 18, 2012
Great CIM seminar Shoestrings & No Strings. Thx to organisers & speakers :) #CIMTMIG @Steve_revill @alansmlxl @jewl
— MrBRtist(@MrBRtist) January 18, 2012
I’ll quickly repeat my plea from last night to get involved and help out. Like all CIM MIGs, TMIG is entirely run by volunteers on top of their day jobs. Anyone that can spare some time to help would be warmly welcomed.
If you are interested, please get in touch with myself or CIM directly.
To end, a final thanks to Steve, our awesome guests, CIM and the TMIG board for making the event such a success.
Find us at our Linked In Group or official CIM TMIG page.
Till next time,
James
Chair of TMIG
New TMIG Event Announced #marketing #technology #cim #yam
I'm pleased to announce the next major gathering of the CIM Technology Marketing Interest Group has been confirmed for the 18th January 2012 in London.
Our inaugural event in January of this year was a huge success, attracting nearly 100 key people from the business of creating and marketing technology. You can watch highlights of the first event on the TMIG TV You Tube channel. This second event promises to offer further insights and inspiration.
The theme of our second event is how do tech marketers make sense of a non-linear world? Our main speaker is Alan Moore, author of 'No Straight Lines: making sense of our non-linear world'.
Straight line marketing is out. Today's interactive networked world is about the massive flow of people, who are connecting, collaborating, organising and creating in a manner that has nothing much to do with a linear approach. But how do tech marketers achieve business and commercial success in this non-linear world? Alan will be revealing his 'no straight lines' perspective on innovation, communities and participatory culture to give your business the edge it needs.
In addition to Alan we will have a high quality panel of marketers working in the start up field, who are operating at the coal face of the 'no straight lines' scenario.
The first 30 tickets to the event are free, and you can find more information and booking instructions here.
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