Yesterday I read a
post on GigaOm highlighting New York based startup
Turntable.FM. Om called it one of the new wave of services behind the "alive web".
Off the back of that recommendation I spent last night experimenting. OMG, without sounding too gushing this could represent the future of music discovery. I've pretty much tried every digital music service that has came out in the last decade. Long ago I switched from pay per download services like iTunes to subscription / streaming services that actually help you discover new music.
My current favourite is Spotify, however there is a big difference between Spotify and Turntable.FM - real time personal recommendation.
This is how Turntable.FM works. You become a virtual DJ playing tracks you love to your online audience. People can vote on the songs you play gaining you DJ points and you can follow (or fan) people you like, and vice versa. Depending how much work you want to do you can just hang out in rooms and listen without playing anything yourself.
Sign up is a little confusing. I think you need to have at least one friend on Facebook using it to make it in but there is no way of checking which of your friends have it. I'm not sure how strict this is, but I got in without any problem. If after reading this, if you want to try it out just send a friend request to my business Facebook account 'James BlueVia Parton', I'll friend you, then you should have no problems.
Once you are in, you have two options. Either create your own room to start spinning tracks, or search the list of other rooms and jump in to listen. If there is a spare DJ slot, jump up to the decks and start playing. A nice little quirk is your laptop in front of your avatar is shown as either a Mac or Win box depending on what O/S you are running. I've yet to see anything but Mac's (which may say something right there), but I deduced this from the screenshot shown in the Gigaom article, reproduced here.
There is a chat window so you can interact with people in the room, plus the voting / fan features I've already mentioned. You can promote the room you are playing in via shout outs on Facebook, Twitter and email. Last night I wasted three hours in a blink of an eye. I should say 'invested' rather than wasted, because any music fan will love this. I started a room banging out Goth tunes (don't ask!). My Twitter promo got
@creativegeek into my room and we started trading tracks and messages.
Then
Tom randomly came into the room, and 2 or so hours later I'm now listening to five new bands I've never heard before. If that isn't the future of music discovery then I don't know what is. Having real people listen to what you like and then recommend stuff is so much more powerful than algorithm based services like Last.FM.
UK music fans should be all over this like a rash as it becomes a perfect 'plug in' for Spotify. As I got played a new track I liked I just popped up Spotify and starred the top 5 tracks of each artist for future listening. Genius!
So no excuses - rush out and start DJ'ing, it is so addictive. I've been back on the site since 6:45 am this morning in an Indie Rock room. There are a few opportunities to improve it though:
- The labelling of tracks is a little misleading - you think you have picked a killer track to impress your room with, but it turns out to be a remix or live version which can piss you off a little.
- It doesn't scrobble to Last.FM - this would be awesome to log what you are listening to for future reference
- It seems pretty intensive on your browser - I've seen a few people crash out, and a couple of times my Mac has become unresponsive for a moment
- You don't get to see the play list of any of the other DJ's in the room. I'm not sure if this is good or bad. It does mean you listen without predicuce to up coming songs, as @creativegeek pointed out to me last night
Anyway, get online, and become a fan of DJ Ralph Malph ;-)